From: How to Use the Power of the Printed Word, Doubleday
1. Find a subject you care about
Find a subject you care about and which you in your heart feel others should care about. It is this genuine caring, and your games with language, which will be the most compelling and seductive element in your style.
i am not urging you to write a novel, by the way – although I would not be sorry if you wrote one, provided you genuinely cared about something. A petition to the mayor about a pothole in front of your house or a love letter to the girl next door will do.
2. Do not ramble, although
I won’t ramble on about that.
3. Keep it simple
As for your use of language: Remember that two great master of language, William Shakespeare and James Joyce, wrote sentences which were almost childlike when their subjects were most profound. “To be or not to be?” asks Shakespeare’s Hamlet. The longest word is three letters long. Joyce, when he was frisky, could put together a sentence as intricate and as glittering as a necklace for Cleopatra, but my favourite sentence in his short story “Eveline” is this one: “She was tired.” At that point in the story, no other words could break the heart of a reader as those three words do. Simplicity of language is not only reputable, but perhaps even sacred. The Bible opens with a sentence well within the writing skills of a lively 14-year-old: “In the beginning God created the heaven and the earth.
4. Have the guts to cut
It may be that you, too, are capable of making necklaces for Cleopatra, so to speak. But your eloquence should be the servant of the ideas in your head. Your rule might be this: If a sentence, no matter how excellent, does not illuminate your subject in some new way, scratch it out.
5. Sound like yourself
The writing style which is most natural for you is bound to echo the speech you heard when a child. English was the novelist Joseph Conrad’s third language, and much that seems piquant in his use of English was no doubt coloured by his first language, which was Polish. And lucky indeed is the writer who has grown up in Ireland, for the English spoken there is so amusing and musical. I myself grew up in Indianapolis, where common speech sounds like a band saw cutting galvanized tin, and employs a vocabulary as ornamental as a monkey wrench.
In some of the more remote hallows of Appalachia, children still grow up hearing songs and locutions of Elizabethan times. Yes, and many americans grow up hearing a language other than English, or an English dialect a majority of americans cannot understand.
All these varieties of butterflies are beautiful. No matter what your first language, you should treasure it all your life. If it happens not to be standard English, and if it shows itself when you write standard English, the result is usually delightful, like a very pretty girl with one eye that is green and one that is blue.
I myself find that I trust my own writing most, and others seem to trust it most, too, when I sound most like a person from Indianapolis, which is what I am. What alternatives do I have? The one most vehemently recommended by teachers has no doubt been pressed on you, as well: to write like cultivated Englishmen of a century or more ago.
6. Say what you mean to say
I used to be exasperated by such teachers, but am no more. I understand now that all those antique essays and stories with which I was to compare my own work were not magnificent for their datedness or foreigness, but for saying precisely what their authors meant to say. My teachers wished me to write accurately, always selecting the most effective words, and relating the words to one another unambiguously, rigidly, like parts of a machine. The teachers did not want to turn me into an Englishman after all. They hoped that I would become understandable–and therefore understood. And there went my dream of doing with words what Pablo Picasso did with paint or what any jazz idols did with their music. If I broke all the rules of punctuations, had words mean whatever I wanted them to mean, and strung them together higgledy-piggledy, I would simple not be understood. So you, too, had better avoid Picasso-style or jazz style writing, if you have something worth saying and wish me to be understood.
Readers want our pages to look very much like pages they have seen before. Why? This is because they themselves have a tough job to do, and they need all the help they can get from us.
7. Pity the readers
They have to identify thousands of little marks on paper, and make sense of them immediately. They have to read, an art so difficult that most people, don’t really master it even after having studied it all through grade school and high school – twelve long years.
So this discussion must finally acknowledge that our stylistic options as writers are neither numerous nor glamorous, since our readers are bound to be such imperfect artists. Our audience requires us to be sympathetic and patient teachers, ever willing to simplify and clarify – whereas we would rather soar high above the crowd, singing like nightingales.
That is the bad news. The good news is that we Americans are governed under a unique Constitution, which allows us to write whatever we please without fear of punishment. So the most meaningful aspect of our styles, which is what we choose to write about, is utterly unlimited.
8. For really detailed advice
For a discussion of literary style in a narrower sense, in a more technical sense, I commend to your attention The Elements of Style, by William Strunk, Jr, and E.B. White (Macmillan, 1979). E.B. White is, of course, one of the most admirable literary stylists this country has so far produced. You should realise, too, that no one would care how well or badly Mr. White expressed himself, if he did not have perfectly enchanting things to say.